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Tools

Discover our tools for mastering every content format — from social media to blog posts, to email sequences and landing pages. These guides are packed with strategic insights, actionable tactics, and insider tips to elevate your content game at any level. A must read (in our humble opinion).

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Define your brand tone with storyarb’s bespoke 6-axis framework. Our rubric shares definitions and example companies along each point of axes like formal to playful, objective to editorial, and (our favorite) G-rated to tongue-in-cheek.

Content Production

Brand Tone Calibration Tool + Rubric

Tool
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Download our template for tracking LLM sentiment about your company, industry, and key topics over time.

Marketing Ops

LLM Sentiment Tracker Template

Template
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Learn how to identify content that actually converts, not just content that gets consumed.

Thought Leadership
Content Production

ACOM Discovery Template

Guide
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Build your marketing plan using this template. Fill out what pillars you’re going to focus on each quarter, and how they ladder up to your core marketing outcomes.

Marketing Ops
Business Impact

Quarterly Marketing Plan

Template
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How can you find the right partners for you? Download our process doc for identifying and evaluating potential partnerships, including an LLM prompt to copy-paste for partner ideation and our scorecard for force ranking potential opportunities.

Content Strategy
Content Production

Partnership evaluation tool

Guide
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Should you keep your rebrand in-house, hire a freelancer or two, or bring in a full agency? Our diagnostic quiz can help.

Thought Leadership
Content Production

Rebrand toolkit: Staffing diagnostic

Tool
Take Quiz ↗

The ultimate playbook for seriously upping your newsletter game. Primary Inbox gives you the how-to guide for crafting compelling CTAs, honing your newsletter’s unique voice, and using data-driven strategies to achieve explosive growth.

Content Production
Content Strategy

Primary Inbox

Guide
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