Working with storyarb gives you access to a proven content strategy designed to grow B2B businesses — and a full team of experts to pull that strategy off.

We know firsthand that building an equivalent solution in-house would require at least 2 full-time content specialists. (Which means finding the talent, finding the budget, hiring, onboarding, training, and getting the content flywheel up and running…) storyarb takes care of defining and executing your content strategy for you, so you get a cost-effective, revenue-generating program right out of the gate.

As a bonus: We’re constantly leveling up our game based on what we see driving pipeline across our portfolio of high-growth B2B clients.

Two-part answer.

First, the theoretical. Ever heard of the 95:5 rule in B2B? In short: 95% of your potential buyers aren't actively shopping for solutions right now. In fact, B2B buyers need anywhere from 7 to 68 (!) touchpoints before pulling the trigger – and they're looking for trust signals every step of the way. Excellent content builds that trust.

Now the practical. We’re already seeing our content program drive results in real time for dozens of B2B companies, running the exact content program that we’re running for our clients today.

Our secret sauce is ICP-focused editorial content that builds trust and moves the needle. The playbook works. The challenge? Getting all those moving parts working in perfect harmony and having the right people to make your content sing. That’s where we come in.

TL;DR: probably yes. 

Here's why.

Most companies are running their newsletters as marketing emails (think: blasting out the latest company blog to a cold email list and hoping for the best). Our approach? Providing value through editorial content that makes your ICPs lean in.

Here’s what we mean:

+ Instead of asking readers to click blog posts, we share key insights natively in the newsletter.
+ Instead of forcing thought leadership, we let SMEs share domain expertise, contextualizing it to your business.
+ Instead of marketing at readers, we create a go-to resource they'll return to weekly.

Put it this way: you’ll have thousands of ICPs reading and getting value from your newsletter every week. So when they’re ready to buy, your brand will be top of mind.

Already running a truly editorial newsletter? Perfect – let our SME interviews and playbooks become the pillar pieces that fuel your subscriber growth.

Now, about that long-form content: We create tactical playbooks with SME insights that move buyers through your funnel. Unless you're deep in the SME game, we complement your existing content perfectly.

Finally (and here’s the best part) – we’ll keep your content engine humming year-round across your website, email, and LinkedIn so you can focus your in-house team on timely campaigns and launches.

Your team is a trio of content experts supporting your specific strategy: a Content Strategist to translate your vision to a plan of action; a Copywriter to execute that plan; and a Customer Success Manager to keep us all working together smoothly.

To dive a little deeper: 

Your Content Strategist is the architect behind your entire content ecosystem and an extension of your marketing team. They deeply understand your marketing approach and business goals, then tailor a content strategy that supports them. From developing your content calendar, to interviewing SMEs, to QAing every piece of content we give you, they’re here to help your vision become your voice.

Your Copywriter is the execution virtuoso. They transform your strategy into expertly crafted ICP-focused content across the formats we deliver. And when we say they're the best? We mean it. Our copywriter selection process makes Navy SEAL training look like a walk in the park — less than 0.5% make the cut.

Your Customer Success Manager is your expert project manager, internal champion, and day-to-day point of contact. They keep the trains running on time and help the whole team prioritize, so that everything we do is directly tied to delivering the value you hired us for (read: hitting your goals).

Best in class. Full stop.

You know your experts, and we know how to extract and package their wisdom. We’ll get obsessive about understanding your ICP, then work together to build your SME squad from four key sources: 

+ Your employees
+ Your customers
+ Your high-value prospects
+ Industry thought leaders in your network

Once we identify these industry geniuses, we handle coordination, interviews, and content creation.

Here's the best part: this flywheel shares deep industry knowledge with your ICP while highlighting customer success stories. Imagine that: case studies that your buyers will actually want to read! I know, right?

Smarter, not harder.

Implementation month is the foundation for our long-term partnership and content program. (It’s also when you’ll see we’re a little bit obsessed with you, and not afraid to show it.)

Our mission during your first month is to get 100% alignment on:

+ Your unique voice
+ Content preferences
+ Your company's north star goals
+ A list of ideal SMEs to interview
+ Your killer content strategy + calendar
+ The KPIs that'll prove we're crushing it together

This foundation helps us execute quickly and reliably, so we can stick the landing every time.

During implementation month, we’ll spend time getting aligned on your brand voice, tone, and style, so that we’re set up to deliver content that works right out of the gate.

From there, you get 2 rounds of async feedback per piece. Why 2? Because it keeps your content engine running at full speed, while giving us room to nail the details. If we hit round 2 and you're still not feeling the magic, we'll hop on a quick call to troubleshoot together.

Think of it as continuous improvement, with guardrails to keep your content engine rolling.

The short answer: no. 

The full answer: Our content strategy for you is built around a powerful, “always on” flywheel to drive your pipeline. We’ve seen it in action, we’ve seen it work, and let’s be blunt: we don’t want to gum up the works of a beautiful, well-oiled machine.

Not yet – but we know this is high on our partners' wish lists! 👀

For now, during implementation month, we’ll walk you through the ideal infrastructure for distributing the content we create. We also deliver every piece of finished content in the most plug-and-play format possible, so you can keep your distribution engines humming.

High level, you should see some positive indicators that our strategy is working within one quarter.

That said, this depends on a few key factors, like how quickly we can get your SMEs in the mix, how locked in we are on publishing cadence, your existing email lists and web traffic, and of course, your specific KPIs.

Here's how we like to think about performance, and what we've seen with our clients so far:  

+ Q1: Satisfaction with the content motion + quality of deliverables
+ Q2: Traffic, subscribers, + impressions start doing that hockey stick thing 📈
+ Q3: Quality pipeline starts heating up

We move fast, but we also move smart. We know “slow is smooth, and smooth is fast.”

During implementation month, we lay the groundwork for your content motion – think strategy alignment, voice development, SME interviewing, and planning your first wave of content. Once that foundation is rock solid (usually week 3), we'll start cooking up your first pieces.

Typically, you'll see your first draft hit your inbox within 4–5 weeks of kickoff. Factor in our revision cycles and your team's bandwidth, and you could have your first piece ready to rock within your second month with the 'arb.

But remember: It’s not a sprint. Our work together is the start of a long-term content marathon, creating compounding digital assets that appreciate over time. We know from our clients that you’d rather take the time up front to get it right. Trust us.