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Day job, meet dream job.

The storyarb crew is a group of wicked smart, eager and enthusiastic humans that have come together to arbitrage the lessons and insights of some of the most storied B2B brands, igniting our passion to share expert knowledge with the world.

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Leadership Team

Alex
Co-Founder + Executive Chairman

The OG "personal content concierge."

Alex
Co-Founder + Executive Chairman

Previous work to the arb:

Morning Brew

Verticals of expertise:

  • Building Newsletter Businesses
  • Content Marketing 
  • Exec Social

Personal fun fact:

Once I know a phone number I'll never forget it, but no matter how many times I hear a song I'll never remember the lyrics

Abby
Co-Founder + CEO

An effective brand is personal.

Abby
Co-Founder + CEO

Previous work to the arb:

Mortarr

Verticals of expertise:

  • B2B Marketing
  • B2B SaaS
  • Design
  • CRE / CREtech
  • Finance / Fintech

Personal fun fact:

Mom of 3 kiddos and a Golden doodle

Lauren
Chief of Staff

The right brain for the left.

Lauren
Chief of Staff

Previous work to the arb:

Attentive, Character, DTC startups

Verticals of expertise:

  • Consumer Brands
  • Adtech
  • Paid Marketing

Personal fun fact:

I have a Notion database dedicated to all my favorite recipes

Virginia
VP of Client Success

Success metrics: meet your match.

Virginia
VP of Client Success

Previous work to the arb:

FreeWill, Bus2alps, OMNI Digital Agency

Verticals of expertise:

  • B2B SaaS
  • Nonprofits
  • Travel

Personal fun fact:

I love dogs and used to live in Italy

Stewart
VP of Content

Storytelling savant with revenue receipts.

Stewart
VP of Content

Previous work to the arb:

Mutiny

Verticals of expertise:

  • Audience Growth + Development
  • Content Operations
  • AI Workflows

Personal fun fact:

I was a semi-competitive lumberjack in a previous life

Operations Team

Lauren
Chief of Staff

The right brain for the left.

Lauren
Chief of Staff

Previous work to the arb:

Attentive, Character, DTC startups

Verticals of expertise:

  • Consumer Brands
  • Adtech
  • Paid Marketing

Personal fun fact:

I have a Notion database dedicated to all my favorite recipes

Valentina
Creative Operations Manager

Project management, pure joy.

Valentina
Creative Operations Manager

Previous work to the arb:

United Collective, NuSkool Snacks

Verticals of expertise:

  • Multicultural Marketing
  • Operational Efficiencies 
  • B2B Marketing

Personal fun fact:

Skilled at sleeping until noon and reading for hours

Content Team

Stewart
VP of Content

Storytelling savant with revenue receipts.

Stewart
VP of Content

Previous work to the arb:

Mutiny

Verticals of expertise:

  • Audience Growth + Development
  • Content Operations
  • AI Workflows

Personal fun fact:

I was a semi-competitive lumberjack in a previous life

Morgan
Senior Content Strategist

Chess, not checkers.

Morgan
Senior Content Strategist

Previous work to the arb:

GeistM, Sharma Brands, DTC e-commerce

Verticals of expertise:

  • Health + Wellness 
  • Community Building
  • Newsletter Launches

Personal fun fact:

My ideal Saturday involves working out, going to a coffee shop and reading (in that order)

Olivia
Content Strategist

A strategic bird's eye.

Olivia
Content Strategist

Previous work to the arb:

Crossbeam, Botify, The Yard

Verticals of expertise:

  • Marketing Tech
  • B2B SaaS
  • Music + Entertainment

Personal fun fact:

One of my favorite memories is paragliding over the Alps

Julia
Content Strategist

Narrative fuels the numbers.

Julia
Content Strategist

Previous work to the arb:

Hopr Studios, Hachette Book Group, Workman Publishing Co

Verticals of expertise:

  • Commerce / Retail 
  • SaaS 
  • Books / Publishing

Personal fun fact:

I have an identical twin who works in theater

Madeline
Content Strategist

Strategy for miles.

Madeline
Content Strategist

Previous work to the arb:

Workday, BetterUp, Ink+Volt, Humm Parenting

Verticals of expertise:

  • Fintech 
  • Mental Health
  • Legal

Personal fun fact:

My husband Ryan and I have a one-year-old kiddo named Seb and two dogs named Willy & Bear

Emily
Content Strategist

Scientist of strategy.

Emily
Content Strategist

Previous work to the arb:

Silverback Strategies, NoGood

Verticals of expertise:

  • Health + Wellness
  • B2B SaaS
  • Food / Travel / Hospitality

Personal fun fact:

I've traveled to 10 countries (and counting)

Emma
Creative Director, Copy

Information, meet inspiration.

Emma
Creative Director, Copy

Previous work to the arb:

M13, CB Insights

Verticals of expertise:

  • Tech + AI
  • Finance / Fintech
  • Digital Health

Personal fun fact:

I have an MFA in creative writing from City College of New York

Sarah
Senior Copywriter

A content chameleon.

Sarah
Senior Copywriter

Previous work to the arb:

Comic Relief / Red Nose Day, The Independent, TeenVogue, Upworthy, Google/YouTube

Verticals of expertise:

  • Sports
  • Tech
  • Creator + Entertainment

Personal fun fact:

Won a game of sexaginta-quattuordle (128 wordles at once)

Caitlin
Copywriter

Puts it in writing.

Caitlin
Copywriter

Previous work to the arb:

Law360, MTV News, Protocol, Morgan & Morgan

Verticals of expertise:

  • Tech
  • Lifestyle + Entertainment
  • Legal

Personal fun fact:

I auditioned for a Coen brothers movie when I was 12

Emily
Copywriter

Find me between the lines.

Emily
Copywriter

Previous work to the arb:

CB Insights, Coveo, Municipal government

Verticals of expertise:

  • Healthcare + Life Sciences
  • Tech + AI
  • Government

Personal fun fact:

I have a lab-corgi mix named Russell

Lia
Copywriter

Pencils always sharpened.

Lia
Copywriter

Previous work to the arb:

Pfizer, Eli Lilly, Microsoft Securities, Microsoft Intune, Google Cloud, Wiz, Shutterstock, American Heart Association, Fitbit, HiBo

Verticals of expertise:

  • Healthcare + Pharma 
  • B2B SaaS
  • Data + Security Family / Wellness

Personal fun fact:

I’m an amateur baker with all the tools

Emily
Copywriter

If words could sing.

Emily
Copywriter

Previous work to the arb:

Clue, The Kennedy Center, Quandoo

Verticals of expertise:

  • Femtech, 
  • Hospitality
  • E-Learning

Personal fun fact:

I used to sing on cruise ships around the world

Client Success Team

Virginia
VP of Client Success

Success metrics: meet your match.

Virginia
VP of Client Success

Previous work to the arb:

FreeWill, Bus2alps, OMNI Digital Agency

Verticals of expertise:

  • B2B SaaS
  • Nonprofits
  • Travel

Personal fun fact:

I love dogs and used to live in Italy

Bex
Senior Client Success Manager

Ask about the golden goat.

Bex
Senior Client Success Manager

Previous work to the arb:

STN Digital (Hulu, Spotify, Netflix), Digital Storyteller, San Diego Magazine

Verticals of expertise:

  • Financial Services
  • Organic Social
  • Sports + Entertainment

Personal fun fact:

I have an inexplicable phobia of pennies

Ketan
Senior Client Success Manager

Success at scale.

Ketan
Senior Client Success Manager

Previous work to the arb:

Forage

Verticals of expertise:

  • Grocery Retail
  • FinTech
  • HealthTech

Personal fun fact:

Will never turn down a game of chess

Shaye
Client Success Manager

Long runs, short emails.

Shaye
Client Success Manager

Previous work to the arb:

Minute Media (home of The Players' Tribune, Sports Illustrated + FanSided)

Verticals of expertise:

  • Sports, Media + Entertainment
  • Retail
  • Finance

Personal fun fact:

I played collegiate basketball at New York University and I love to travel

Our world-class content creators have some incredible bylines and brands behind their storytelling and strategy. All just our humble opinion.

Brex
Ebay
Esquire
Got Milk
Hulu
Interview
NBC
National Geographic
Netflix
Rolling Stone
Spotify
TimeOut
Wall Street Journal
WeWork

Come run with us.

This is opportunity knocking.

Senior Content Strategist
Full-time Employee
Part-time Contractor
Remote
View Job Description
Apply Now
No open seats at this time.
Content Strategist
Full-time Employee
Part-time Contractor
Remote
View Job Description
Apply Now
No open seats at this time.
Copywriter
Full-time Employee
Part-time Contractor
Remote
View Job Description
Apply Now
No open seats at this time.
Client Success Manager
Full-time Employee
Part-time Contractor
Remote
View Job Description
Apply Now
No open seats at this time.
Design Intern
Full-time Employee
Part-time Contractor
Remote
View Job Description
Apply Now
No open seats at this time.

The Perks

Benefit from our benefits that prioritize and reward every human we bring
together to tell the story.

UNLIMITED PTO

Fully Remote (Within the US)

Health Insurance Reimbursement

401(k) retirement plan with matching

Annual Holiday break & Summer Fridays

Our Values.

We hire, fire, review, reward and recognize based on these values. And leadership holds each other to these same standards. No exceptions.

Keep it humble.

Check your ego at the door because our story is telling theirs. And remember, no one knows it all; self-awareness and an open mind are catalysts for personal growth.

be a force.

Some call it beast-mode. We call it accountability. Take initiative, power through obstacles and make it happen. Permission granted.

sweat the details.

Take the extra steps to deliver remarkable work. Attention to the small things rolls up to bigger impact.

keep it real.

Don't sugar coat the hard stuff. Have courage to confront conflict directly, tactfully and with radical candor. Building rapport and trust relies on open, authentic conversations.

speak up.

We value unique and diverse perspectives - it's why we're all here. Best idea wins. Not biggest personality. Not highest rank. Best idea. So let's hear it.

mad respect.

No jerks allowed.

A note from our founders

Alex + Abby

Starting a business has never been easier. Growing a business has never been harder. As the cost to acquire and retain customers skyrockets, the #1 way to build a business on your terms is by creating a high value, on-brand content experience. It isn’t easy…but it is necessary. Enter storyarb.

Alex L. Co-Founder + Executive Chairman

We built storyarb to help B2B companies break free from the paid marketing treadmill. By turning their expertise into high-value content that actually serves their audience, we're helping brands build trust and drive pipeline in a way that compounds over time.

Abby M. Co-Founder + CEO

Our story is telling yours
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Our story is telling yours
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Our story is telling yours
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Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
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