newsletter 4 all.

discreet 2 cannes.

We built our brand writing B2B brands’ editorial content, with newsletters at the core. Now, we’re expanding to consumer brands. Because your story is the best ad you've got.

d2c

you have

the
brand.

d2c

you have

the
following.

d2c

you have

the
podcast.

d2c

but you don't own the channel yet.

algorithms come and go. inboxes are forever.

Content so good, they made us sign an NDA.

We wish we could tell you the brands we write for already....but we told them to go ahead and take the credit.

Client #1

Client #2

Client #3

Client #4

your favorite dating app.

we don't write and tell

The Problem

You can’t live without socials, but relying solely on rented platforms to surface your content is a gamble.

Without a direct line to your audience, you could lose them without warning.

You’ve invested years building a following that isn’t really truly yours… and to rub it in, CAC keeps rising. Rude.

The Solution

Bienvenue, newsletters. No middleman taking a cut of your community, or deciding at random what's worthy of reaching the masses.   

Our editorial strategy turns attention into action — nurturing leads and unlocking entirely new revenue streams. Partnerships, sponsorships, ad deals, crossovers... We're talkin' UTM attribution to make your CMO sing.

Your newsletter isn't a marketing channel.

It's a business.

From top of funnel through repeated purchase.  You've built a brand. Now build a list that can't be taken from you.

Drive pipeline and profit.

If you read our Cannes-exclusive newspaper, you may have an idea of how we work…If you lost it (boo) or threw it out (worse), here’s the TLDR:

subject matter experts

We source + interview relevant 'subject matter experts' — your boss, your team, your ICP. We conduct + transcribe conversations to extract insights that speak directly to your customers' pain points and put you at an unfair advantage.

editorial
newsletter

We spin the interviews into fresh editorial content straight from the best of brains, all in your voice — studied + bettered. The goal? Delivering value to your customers. This turns one-time readers into loyal advocates.

social
content

Make your newsletter discoverable in the first place. Newsletter content + interview snippets inspire social posts for your company + executives. Thought leadership that points to, reiterates, and compounds the rest.

book an exclusive demo

already running a podcast?

Ask us about our partnership opportunities. We’ll take transcripts and transform them into highbrow articles that elaborate, connect, and keep your audience where they ought to live. With you.

thebrand.

thefollowing.

thepodcast.

but you don't own the channel yet.

Content so good, they made us sign an NDA.

Your newsletter isn't a marketing channel.

It's a business.

Drive pipeline and profit.

subject matter experts

editorialnewsletter

socialcontent

already running a podcast?

the
brand.

the
following.

the
podcast.

editorial
newsletter

social
content