The home of better B2B marketing

BIG news: we're launching Beacons for Brands today 🚀

while helping 7M+ creators build businesses and monetize on Beacons, we kept hearing the same thing from brands: "how can we better connect with the RIGHT creators and actually measure the results of our influencer marketing campaigns?"

Beacons for Brands is our answer – a one-stop-shop where brands can:

👉 discover creators who genuinely align with your brand — not just those who look good on the surface with high follower counts and lots of views
👉 run all types of influencer marketing campaigns in one place, including paid partnerships AND affiliate
👉 access first-party social data and detailed analytics that other platforms simply don't have
👉 own your full-funnel campaign data from impressions to conversions

what’s most exciting to me is that this platform truly creates a win-win for both creators and brands.

brands get better data and insights into how to build successful partnerships and improve ROI on their marketing spend. creators get more revenue opportunities and brand collabs that can grow into long-term partnerships.

if you're a brand marketer who wants to be more successful with your creator marketing, let's chat – leave a comment or check out Beacons for Brands here: beacons.ai/i/for-brands

and if you're a creator on Beacons – thanks for the support, and congrats! you now have access to even more monetization opportunities right where you already manage your business. this is day 1 — I promise we will only make it better from here 🤝🛫🛫🛫

My dream was financial freedom through building a successful startup.

I achieved it.

I sold my company TextIQ to Relativity

It was a dream come true, yet I felt empty.

I spent 2 years reflecting & was transported back to when I was 21, studying Philosophy at Oxford.

I was reminded of “Nicomachean Ethics,” Aristotle’s guide on how to live a good life and achieve eudaimonia - lasting satisfaction or happiness.

He explains that the way to achieve lasting satisfaction in life is to achieve your potential and be a good person along the way.

Now I’m assembling a team of incredible people to create something truly special.

I can’t share everything now, but here’s what I’ll say…

I've never been more sure we are onto something big.

In large part because our team is here for all the right reasons.

But also because we’re pushing ourselves - and our customers - to achieve their potential by embracing the power of AI.

Stay tuned.

This brand campaign got me my job at Typeform.

I had a $0 budget and only scraps of time from teammates pitching in between everything else. So it had to be simple, or it wasn’t happening.

It came to life with a few Canva templates, my ride-or-die subject line, and a 3-question Typeform.

I'm still shocked at how well it worked:
> 100+ customers joined the campaign in the first 24 hours
> A full month of content from a single email
> 100's of social shares

And the biggest win: A warm list of customers excited to show up in future stories because they felt part of the brand.

That’s why I made it my case study when I joined Typeform—and why it’s now the first story in Offscript, our new series about marketers in the messy middle, figuring it out as they go.

❌ Not the polished case studies.
❌ Not the “we doubled pipeline overnight” slides.

✅ The DIY-ers.
✅ The teams of one.
✅ The marketers quietly making it happen in the background.

That’s who Offscript is for. And I got to kick it off by sharing my favorite campaign (and my framework behind it).

You can read it here: https://lnkd.in/gyV8B6RV