The B2B Brand's Favorite Content Partner

Make your
content work as hard as you do.

World class content for high-growth B2B brands. Designed to build trust and pipeline.

Meet storyarb.

Our chairman – Alex Lieberman – breaks down the 'arb in 60 seconds. Who we are. What we do. How we leverage stories to drive demand.

Your team, multiplied

You’ve tried in-house. You’ve tried freelancers. You’ve tried “let’s just post more and hope it works.”
But none of it scales. And none of it thinks like you do. Here's our approach:

We Trust the
Experts.

.…and we’re not them. That’s why we lean on SMEs to inform the content. Our expertise is pulling high-quality insights from industry experts, arbitraging those insights into stories that catch attention to build trust and pipeline.

It All
Connects.

We build always-on, fully-connected content programs that convert: Social feeds email lists. Newsletters nurture audiences. Long-form content turns both into qualified leads. Every channel serves a purpose beyond itself, where 1+1=5.

The Content is Selfless.

B2B marketing is historically dry and self-serving. We create ICP-obsessed, high caliber content that religiously adds value to the buyer and drives attributable contact-based results to the seller week over week.

Consider these pains relieved

What we fix (because we've been there).

Strategy + Execution Burnout

A killer system, whip-smart strategists and writers, and a little help from the robots means no more 10 pm brief writing and draft babysitting…cause that crushes even the best of teams.

Random Acts of Content

We only create content that connects your marketing strategy directly with your ICPs deepest pain points. Content so good, your sales team will actually want to share it.

The Quarterly "Start-Over"

Content cannot start over every Q. We build a highly successful, repeatable content engine designed for your ICP and built to scale. You get out of quarterly jail, pass Go, and collect $200.

Invisible Leadership

Your execs and SMEs have a POV worth sharing. Their expertise becomes the content that drives inbound leads, attracts talent, and builds credibility. We like big brains and will not lie.

Dusty Newsletters

That email list you have is a goldmine. We help you treat it like one. Revive or launch segmented, value-driven content that earns and keeps your audience’s attention.

ROI You Can't Prove

Clicks don’t always close deals, so we track what matters (and the stuff your CFO asks for): the influence of content, "who" it engages, fully enriched for warm outreach and primed to convert.

Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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Our story is telling yours

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The proof is in the pipeline

We know your CFO doesn't care about impressions. So we connect content to real results.

View Case Study

How Fountain's content strategy accelerated their GTM + drove 3x leads.

+300%

inbound leads in 100
Days

+$1M

AVERAGE CONTRACT
VALUe GROWTH

View Case Study

How EE built a revenue-driving newsletter with a 47% open rate in under a year.

Began monetizing ad placements

47%

Newsletter open rate

+100K

Engaged subscribers

How Compound landed pipeline through their advisor insights across newsletter and social.

$5M+

IN new referral pipeline
FOR ADVISORS

24hrs

FROM CONTENT PUBLISHED
TO MEETINGS BOOKED

Their words. Not ours.

"storyarb’s approach is human focused. You’re interviewing real people in our company and surfacing what they actually know, not using or writing generic AI content. In a world flooded with sameness, that keeps us differentiated."

António Carvalho, Marketing Operations at Connexall

"I feel like I can trust your team to meet with these thought leaders and represent [us] well, and take the insights that are necessary. In a space as complex as health insurance, that trust really matters—you're not just bringing content expertise, but also understanding the nuances of the topic itself."

Jessica Scodary, Senior Director of Marketing at Curative

"Most agencies claim to be 'an extension of your team,' but storyarb is actually part of our team—in our Slack, meeting with stakeholders across the company, fully embedded in how we work ...a huge part of why I love working with you all."

Rob Stella, CFP®, Head of Marketing at Compound

"I used to work with a lot of freelancers—and scaling that way took so much time. I’ve never seen such a complete content solution until storyarb."

Kay-Kay Clapp, Head of Content and Social at Typeform

"I don't even consider storyarb an agency; I consider storyarb an extension of who we are."

Hope Weatherford, Head of Marketing at Fountain

“We've loved partnering with storyarb precisely because of that refusal to settle for 'good enough.' Every piece of content and every strategy they’ve crafted for us has carried that personal touch and exceptional standard that drew us to storyarb in the first place.”

Thomas Bernal, CRO at Experts Exchange

Your next hire isn’t in-house. These marketers know…

Trust us, the feeling is mutual.

See it in the wild

(you already likely have)

Playbooks + Case Studies

SME interviews transformed into an anchor long-form content series, expanding your digital footprint while attracting bottom-of-funnel ICPs.

Editorial Newsletters

Derivative content from your unique long-form content series becomes the hero section of each newsletter, regularly nurturing your audience and driving sustainable revenue growth.

Social Content

Humanize your brand and strengthen conversion through insightful thought leadership derived from anchor content that actually connects with your ICP.

Quarterly Reports

Strategic content insights and industry analysis compiled into premium pillar content, positioning your brand as a leading authority while delivering high-value intelligence that your ICPs actively anticipate and share each quarter.

Not for everyone. But probably for you.

We're built for B2B companies that are ready to scale. Not everyone's a fit. But if this sounds like you, let's talk:

Marketing team of 1-15

Your boss keeps bringing up AI

Need for high-quality, multi-format content for your ICP

Growth goals that outpace your content capacity

Let's Work Together

Build trust and pipeline.