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Thank you for your interest in setting the brand standard for B2B!

Appreciate you. We'll reach out with more details onopportunities shortly.

— team storyarb

The sequence most B2B teams skip before spending money on creators | AJ Eckstein, Creator Match →
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Build brand rapport with leading B2B marketers.

Reach the B2B marketers who actually buy, inside a newsletter 
they open on purpose, from experts they already trust.

Start Advertising  →
4,720
subscribers
68
%
SALES, MARKETING
+ LEADERSHIP
13
X
GROWTH SINCE
Launch 2024
59.6
%
OPEN RATES
AVERAGE

about

written by
T

The Standard is a weekly B2B marketing strategy newsletter, written by storyarb — the content agency behind exec social, SME-driven long-form, and playbooks for high- growth B2B companies. It reads like a broadsheet, not a blast.

Our readers are senior, in-market, and hard to reach anywhere else. They open The Standard because it's genuinely useful — which is exactly why the brands inside it get read too.

Trusted by readers and contributors from leading companies

Our
Reach

The newsletter is the front page. Our 
people are the distribution network.

email

Biweekly Sunday + Tuesday Editions

59.6% open rate
4,720 subscribers
social

Reach a range of B2B marketers and decision-makers across our company and team accounts

+235K followers
8.7% avg engagement rate
audience

A senior, commercial audience

Sales, Marketing +
Leadership

68%

Founders + C-Suite

44%

VP / Head / Directors

16%

Managers

11%

*Audience segments are not mutually exclusive.

FIRMOGRAPHICS

Buying power behind the audience.

34%
COMPANIES ABOVE $50M
14%
COMPANIES ABOVE $50M
8%
COMPANIES
ABOVE $100M
momentum
13x

database growth since April 2024.

10K 7.5K 5K 2.5K 0 Apr '24 Jan '25 Oct '25 Jul '26
10,220
TOTAL CONTACTS

190+ organizations have 2 or more contacts subscribed, evidence of team and buying-committee penetration, not just individual signups.

The Placement Menu

Every native placement below is built from a module that already runs in the newsletter today — nothing here required  inventing a new ad unit. Reference issue: what content can only you publish?

Newsletter
Social
Playbook
Events
Presenting Sponsor
1 issue
$1,200

Logo + one-liner in header ("This issue brought to you by...")

$1,200
Native Editorial Mention
1 issue
$1,800

50-75 word editorial placement + link

$1,800
Dedicated Send
1 issue
$6,300

Full solo NL-native issue built around your story + expertise (includes social)

$6,300
storyarb Company Post

Single image or carousel

$750-$1,000
$750-$1,000
Executive Spotlight (Abby)

Executive + Marketer reach, image or video

$1,650 (image) / $2,000 (video)
$1,650 (image) / $2,000 (video)
Founder Feature (Alex)

Founder-level reach, image or video

$4,000 (image) / $6,000 (video)
$4,000 (image) / $6,000 (video)
Playbook Page Logo

Rotating logo on the playbook landing page

$500/mo
$500/mo
Playbook Mention

Brand referenced + linked in a published playbook

$2,000
$2,000
Sponsored Playbook

Full SME interview → playbook, tied to newsletter built around your story + expertise (includes social + newsletter + playbook)

$8,000
$8,000
Event Signage

Logo presence at the event

$1,500
$1,500
Table Sponsor

Logo + seat at the table + recap mention

$3,500
$3,500
Presenting Sponsor

Full co-branded event, top billing, recap content

$6,000
$6,000

Packages

Buy the flywheel, not the placement. Priced below the sum of the parts.

The
Feature

Native editorial mention

1 storyarb social post

Playbook page logo (1 mo)

Value ~$2,900
$2,200
Most Popular

The
Takeover

Dedicated send

storyarb post

1 exec post

Playbook logo

Value ~$7,500+
$5,500

The
Authority

Sponsored playbook

Newsletter feature tie-in

Full social layout – Alex + storyarb + Abby

Sunday Funnies mention

Value ~$14,000+
$10,000–$12,000

Join these brands and experts

Atlassian logoApollo logoProfound logoLinkedIn logoHubspot logo

How Placement Works

Lead time

2 weeks for newsletter placements · 1 week for social-only.

No back-to-back

No single sponsor runs in back-to-back issues. It keeps the newsletter feeling like a newsletter.

Reviewed for it

Every sponsored placement is reviewed for fit and voice before it runs. Our readers trust us; we return the favor.

Two-week exclusivity

Standard exclusivity window of 2 weeks per category — no direct competitor beside you.

Why sponsor with

Storyarb gives sponsors access to a concentrated B2B audience of founders, company leaders, and senior marketers. The strongest proof is the combination of decision-maker seniority, enterprise brand representation, and multiple contacts inside the same organizations, backed by a database that's grown 13x in just over two years.

Ready to put your brand in front of this audience?

Pitch Your Brand  →
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
|
Subscribe to The Standard
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