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Thank you for your interest in setting the brand standard for B2B!

Appreciate you. We'll reach out with more details onopportunities shortly.

— team storyarb

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Market to your favorite marketers.

Get your brand in front of thousands of engaged B2B marketers. Twice weekly sends. Expert reach. Our readers are senior marketing leaders difficult to reach elsewhere. They trust The Standard because we’re useful, truthful, and delightful.

And that's why they'll trust you, too.

Start Advertising  →
6,948
ACTIVE 
subscribers
68
%
SALES, MARKETING
+ LEADERSHIP AUDIENCE
3.5
X
AUDIENCE REACH
SINCE Launch
59.9
%
AVERAGE 
OPEN RATES
written by
B

Between the cold pitches and multi-factor authentication codes, we longed to find something inspiring in our inboxes. So, we started writing it. The Standard is our twice-weekly B2B marketing strategy newsletter, full of stories we’ve curated from the smartest marketers in B2B.

We cover everything a modern marketer needs to know, be that frameworks for campaign planning, which memes have gone stale, budget meeting survival guides, or how to write thought leadership that actually contains…thoughts.

Trusted by readers and contributors from leading companies

Our
Reach

The newsletter is the front page. Our 
people are the distribution network.

email

Every Sunday + Tuesday

59.9% open rate
6,948 subscribers
social

Borrow our reach across company and team accounts.

+750K followers
8.7% avg engagement rate
audience

Speak to our senior audience.

Sales, Marketing +
Leadership

68%

Founders + C-Suite

44%

VP / Head / Directors

16%

Managers

11%

190+ organizations have 2 or more contacts subscribed, evidence of team and buying-committee penetration, not just individual signups.
‍
*Audience segments are not mutually exclusive.

FIRMOGRAPHICS

Buying power behind the audience.

34%
COMPANIES ABOVE $10M
14%
COMPANIES ABOVE $50M
8%
COMPANIES
ABOVE $100M
momentum
3.75x

audience reach since launch

700K 550K 400K 250K 0 Apr '24 Jan '25 Oct '25 Jul '26
+750,000
TOTAL REACH

The Placement Menu

Every native placement below is built from a module that already runs in the newsletter today — nothing here required  inventing a new ad unit. Reference issue: what content can only you publish?

Newsletter
Social
Playbook
Events
Presenting sponsor
1 issue
$1,200

Logo + one-liner in header ("This issue brought to you by...")

$1,200
Native editorial mention
1 issue
$1,800

50-75 word editorial placement + link

$1,800
Dedicated send
1 issue
$6,300

Full solo NL-native issue built around your story + expertise (includes social)

$6,300
storyarb company post

Single image or carousel

$750-$1,000
$750-$1,000
Executive spotlight (Abby)

Executive + Marketer reach, image or video

$1,650 (image) / $2,000 (video)
$1,650 (image) / $2,000 (video)
Founder feature (Alex)

Founder-level reach, image or video

$4,000 (image) / $6,000 (video)
$4,000 (image) / $6,000 (video)
Playbook page logo

Rotating logo on the playbook landing page

$500/mo
$500/mo
Playbook mention

Brand referenced + linked in a published playbook

$2,000
$2,000
Sponsored playbook

Full SME interview tied to playbook, newsletter, and social distribution. Subject to approval by our editorial board. (You gotta have something to say.)

$8,000
$8,000
Event signage

Logo presence at the event

$1,500
$1,500
Table sponsor

Logo + seat at the table + recap mention

$3,500
$3,500
Presenting sponsor

Full co-branded event, top billing, recap content

$6,000
$6,000

Packages

Buy the flywheel, not just the placement. Price includes the sum of all parts.

The
Feature

Native editorial mention

1 storyarb social post

Playbook page logo (1 mo)

Value ~$2,900
$2,200
Most Popular

The
Takeover

Dedicated send

storyarb post

1 exec post

Playbook logo

Value ~$7,500+
$5,500

The
Authority

Sponsored playbook

Newsletter feature tie-in

Full social layout – Alex + storyarb + Abby

Crowd Workmention

Value ~$14,000+
$10,000–$12,000
Start Advertising  →

Our Editorial Standards

Lead time

We need 2 weeks for newsletter placements; 1 week for social-only engagements.

No back-to-back

No single sponsor runs in consecutive issues. This keeps our newsletter feeling like a newsletter.

Reviewed for it

Every sponsored placement is reviewed for fit and voice before it runs. Our readers trust us; we return the favor.

Two-week exclusivity

Standard exclusivity window of 2 weeks per category — no direct competitors beside you.

Why sponsor with

storyarb gives sponsors access to a concentrated B2B audience of founders, company leaders, and senior marketers. The proof is in our audience demographics, our engagement rates, and our overall reach, up 3.75x since launch in 2024.

And we’re just getting started.

Ready to influence
our audience?

Pitch Your Brand  →
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Our story is telling yours
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Our story is telling yours
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Our story is telling yours
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Our story is telling yours
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Our story is telling yours
|
Our story is telling yours
|
Our story is telling yours
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