Brand Tone Calibration Tool — storyarb
✦ Interactive Tool

brand tone
calibration tool.

Paste your brand content and up to two inspiration brands. We'll analyze the tone across 6 axes and define what makes your voice distinctly yours.

Your Brand
Inspo 1
Inspo 2
Your Brand
Paste Your Content
Inspiration Brands
Optional ＋
Inspo 1 ▼ BLUE
Inspo 2 ▼ GREEN
Please paste at least some content for your brand before analyzing.
Tone Calibration Map
buttoned up, formalplayful, casual
technicalaccessible
objectiveeditorial
present-orientedfuture-oriented
regionalglobal
"G rated"tongue in cheek
↖

Paste your brand content on the left
and hit Analyze Brand Tone to see your results.